@jeanphilippedr1 @WTA That’s because we’re quickly moving to a pay-for-play model in many sports, where for most of our lives we could get it “for free” (notwithstanding the cost of our cable subscription which wasn’t just for that). People want all their shit for free.

@OpenCourt @WTA Yeah and one of the main reason is that you can’t promote in advance marquee matches. Even in a big tournament you can get a Cilic or Ruud in Finals which certainly must be rating killers. And when you finally get the marquee match you have less than 24-48 hours to promote it.